
Customer Overview
Gezira Travel is a leading travel aggregator that streamlines the booking process for travelers by providing a comprehensive platform to compare prices and services across various travel providers. With a mission to simplify travel planning, the client sought to enhance their platform by integrating new features that would improve user engagement and satisfaction.
Challenges
The travel industry is highly competitive, with users demanding seamless experiences and personalized services. The client recognized the need for innovative features to keep pace with market trends and consumer expectations. They approached Yesoft Consulting to develop and implement new functionalities that would not only enhance user experience but also drive conversion rates.
Solution
Yesoft Consulting worked with Gezira Travel to pinpoint critical aspects of user experience that required enhancement. Our team performed an evaluation of the current platform and collected user insights to guide the development process.
We proposed and implemented the following features:
Personalized Recommendations
To help users secure the best deals, we integrated a dynamic pricing alert system that notifies users of price drops and special offers on their favorite destinations.
Streamlined Booking Process
To reduce friction in the booking journey, we revamped the user interface, simplifying the navigation and making it easier to compare options and make reservations.
Dynamic Pricing Alerts
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Mobile Optimization
Recognizing the shift towards mobile usage, we ensured that all new features were fully optimized for mobile devices, providing users with a seamless experience on any platform.
Technologies We Used






Results
The enhancements made by Yesoft Consulting led to significant improvements in user engagement and satisfaction.
Post-implementation analytics indicated a marked increase in user retention rates and an uptick in conversion rates, demonstrating the effectiveness of the new features.
The client reported receiving positive feedback from users, particularly regarding the personalized recommendations and the ease of the booking process.
97%
User Satisfaction
Our improvements have significantly influenced user experience and interaction with the platform as a whole.
74%
Market Increase
Analytics revealed a large increase in user retention indicators along with an increase in conversion coefficients.
33%
New Partnerships
We successfully established connections with various travel providers, expanding the customer’s network and service offerings.
Core Values – What Drives Us Forward
Our collaboration with Gezira Travel was driven by a shared vision of leveraging technology to improve business outcomes in the travel industry. By implementing a robust frontend solution powered by proprietary algorithms, we contributed significantly to the customer’s goal of increasing collaboration revenue through detailed analytics and performance measurement.
Our team’s efforts extended beyond the frontend development. We ensured the efficiency of the customer’s travel aggregation and distribution platform by optimizing backend processes, dramatically reducing report generation times from several days to just hours. This improvement not only streamlined operations but also enhanced the overall user experience for clients relying on timely data.
In addition to enhancing existing functionalities, we proactively addressed the challenge of integrating new suppliers into the platform. By overcoming technical hurdles such as poor documentation and diverse APIs, we successfully established connections with various travel providers, expanding the client’s network and service offerings.
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